We built the company's foundational visual and strategic identity from the ground up, positioning the platform to disrupt the go-to-market operations space. Translating the complex mechanics of revenue planning and cross-functional alignment into a sharp, modern aesthetic, we crafted a premium brand presence designed to resonate directly with enterprise leaders. By establishing this cohesive, forward-looking identity from day zero, I provided the startup with the immediate credibility and polished market authority needed to cut through a highly competitive SaaS landscape. This foundational design and messaging work set the visual standard for Xfactor.io, ultimately driving its successful market entry and early growth.

Photo Direction
(photos by John Agcaoili)

Backgrounds

Product Icons

Product UI

Evagelize

Zoom Backgrounds

Brand reflected in UI