Cybereason Rebrand
Brought on to create new brand identity. The core brand elements were re-engineered to stay lock-step with the big players in the industry. The goal was to quickly build a narrative and visual system that felt both authentic and respectful of the companies heritage. This redesign took less than a year and resulted in 5x the engagement numbers at both BlackHat and RSA conferences. The opportunity fell short due to poorly managed budgets and overall misalignment on the leadership side.