Sugr Addictz Brand Development, Design, Concepts

Concept 01:

The Guantlet Series honoring the Goats today and from the past. Thanos’ Guantlet was used to replace the Championship rings.
The criteria for making the cut was 4 rings or more over the course of their career. A popular series with full sellouts variations

the AKira Series

What would it look like if the goats got the AKIRA COVER TREATMENT. ICONIC ON ICONIC WAS THE GOAL

HACK THE GAME SERIES

A fully sold out series, started from the jump. The idea that great performers transcend the boundaries of the game.

Poke Edibles series

This series allowed us to go full on international with both style and audience. Sold out series!

High Fashion Series

Complete sell out of this series. 5 total designed, these were the best 2

Nintendo Retro Shoe Series

Anyone that played NES games knows how iconic these covers were. Figured why not try them with the Sneakerhead movement.