GamePro Rebrand project
Consulted to create new visual direction. One that spoke to an older audience 24 to 36. 
The rebrand was successfully launched in print and web and everything in between. We redesigned the brand from the magazine out. So the pages you see below represented the "look" of GamePro moving forward. The ribbon system scene in these examples carried through to every page and all Gpro, public-facing collateral.

 Design by Will Chu

Design by Will Chu

 Design by Will Chu

Design by Will Chu

 Design by Will Chu

Design by Will Chu

 Photo shoot for GPro key staff members. Kept the spirit of "play" alive as often as possible. 

Photo shoot for GPro key staff members. Kept the spirit of "play" alive as often as possible. 

GameDownloads.com
UI and UX created to echo the GamePro brand. Currently still in use. www.gamedownloads.com

GameDownloads.jpg